Web Self-Care

The different team collaborated on the project:

1. Product Manager: Miraf Kassaye

2. UI/UX Designers, front end and back end developers, and QA engineers from external vendor

3. System Architects

4. Integration Engineers

My Role

As Digital Product Manager, I led the end-to-end design, delivery, and optimization of Safaricom Ethiopia’s web self-care platform (myaccount.safaricom.et), empowering consumers to independently manage their accounts. My responsibilities included:

• Product Ownership & Strategy: Defined product vision, prioritized features, and translated customer needs into actionable user stories and flows.

• User-Centered Design: Developed 20+ user journeys and flow designs, iteratively refining UI/UX with design and development teams to ensure intuitive, seamless, and responsive experiences.

• Cross-Functional Collaboration: Worked closely with front-end and back-end developers, system architects, and QA teams to ensure technical feasibility and smooth delivery.

• Feature Management: Oversaw core functionalities, including account balance checks, top-ups, bundle purchases, real-time usage tracking, FAQ access, and shop locator tools.

• Continuous Improvement: Monitored user feedback and analytics to optimize workflows, improve accessibility, and enhance overall platform usability.

Features