• Product Ownership & Strategy – Defining requirements, managing backlogs, writing user stories, and prioritizing features to deliver customer-centric digital solutions.

• User Research & Experience Design – Conducting user interviews, gathering insights, creating user journeys and flow designs to optimize digital channels.

• Digital Channel Expertise – Leading IVR systems, mobile apps, Telegram bots, and web self-care platforms for consumers and enterprise clients.

• Cross-Functional Collaboration – Coordinating IT, engineering, UI/UX, and business teams to ensure smooth product delivery and alignment.

• Agile Project Management – Facilitating sprints, stand-ups, and retrospectives while driving iterative delivery of high-impact features.

• Customer Experience & Optimization – Designing self-service solutions, analyzing performance data, and improving adoption and satisfaction.

• Technical Understanding – Bridging technical and business needs with knowledge of APIs, system architecture, and integrations.

Product & Project Management

• Jira

• Confluence

• Notion

Design & Collaboration

• Slack

• Microsoft Teams

• Google Workspace

• Figma

• Miro

Data & Analysis

• Google Analytics

• Power BI

• Excel (Advanced)

Ethio Telecom

Contact Center Advisor

National College of Art and Design - Recognized College of University College Dublin

Masters of Art, Interaction Design

Sep 2025 - Present

Haramaya University

Bachelor of Science, Information Technology

Sep 2009 - Jul 2013