The different team collaborated on the project:
Product Manager: Miraf Kassaye and M-PESA Product Manager
UI/UX Designers, front end and back end developers, and QA engineers from external vendor
System Architects
Integration Engineers
As Co-Manager and Product Owner for the Safaricom M-PESA Consumer App, I led the definition, prioritization, and delivery of user-centered mobile experiences for millions of customers. My responsibilities included:
Product Ownership: Defined the product vision, prioritized backlog items, and ensured features delivered value to both users and the business.
User Research & Journey Design: Created user stories and mapped customer journeys, ensuring app touchpoints were intuitive, seamless, and aligned with user needs.
Cross-Functional Collaboration: Partnered with UI/UX designers, front-end and back-end developers, and system architects to translate requirements into functional, accessible, and engaging features.
Top Up via Voucher Cards
Buy Bundles for self and other numbers
View Bundle Usages and Remaining Balances
Transfer Airtime
Manage 4G Home WIFI
Locate nearby Safaricom and Distributor Shops
Access the App with 5 languages
Manage Out of Bundle
View Bill (Post-pay)
Download Invoice (Post-pay)
Provide Feedback on services
FAQs and Support Channels
The document provides two sample user journeys along with designed UI/UX by the team.